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Today we're delving more into the product render categories that we like to use to explain to our clients our service-processes. Having a clear explanation about your process makes the relationship with your client that much easier and relaxed. When clients understand timeframes, the complexity of your service and ultimately the price tag attached to it no one stands before big surprises, which fosters a long term relationship with your client. And don't we all prefer long term relationships with clients? At Phalanx, we start off with a free meeting on us where customers can ask us whatever question they have. We encourage them to delve deep into our processes and we don't try to hide anything behind curtains. We do this meeting following a checklist so we know we covered all the major factors with them, even if they didn't really come prepared. What do you do to set the baseline of your partnership? Let us know! #digitalmarketing #advertisingandmarketing #design #advertising What does it take to create product renderings?’ is probably the question we get the most. Well, like everything, it’s complex and it depends on a lot of factors! Here at Phalanx, we usually make a clear distinction between four categories of images: 1. Your product on solid color 2D background 2. Your product rendered and layered over an existing 2D image 3. Your product close up in a fully 3D modelled scene 4. Your product at a distance in a fully 3D modelled scene As you progress further down the list, the image needs more creative input, 3D modelling and texturing, thus taking more time. So the first few questions we tend to fire back when a client asks us what it takes are: - What is the purpose of the images? - Is there interaction between the product and its environment? - Do you have a style guide and reference images of what you are looking for? Based on these questions, we can figure out which category your product belongs in. Does this sound a little confusing? In the next few weeks we’ll be going into greater detail of these different categories so stay tuned! Curious to see what it takes to render your project? Send us a DM for a free consultation! #graphicdesign #advertisingandmarketing #digitalmarketing #advertising I though I'd share this graph with all of you as I think it shows a fundamental part about rendering and why we emphasize on having a solid CAD-model to our clients when rendering for final production images. The quality of a render is always in the details. While communicating with clients, the details in an image is what makes it look believable to them. Having seamlines in products, having a modelled interface and having all hardware that hold the product together makes the final product that much more realistic. That's why having details in your CAD-model before getting into rendering software sets the base for the rendering. Once the foundation is in place, we built on top of it by introducing materials to the model, creating compositions on set principles and adjusting the lighting to show off all the details that were made in the CAD-model. Although materials, composition and lighting definitely have a impact on the final deliverables, they can be tweaked endlessly to a point where there is very little Return On Investment. But the CAD-model will always remain the foundation of any rendering, that's why we always insist on putting in the necessary time at the CAD-stage. #productivity #onlineadvertising #graphicdesign #design #rendering #render #industrialdesign Hero Shots. What are they? And how do you maximize their potential? A Hero Shot is the first image someone sees when they visit a webpage. It is the visual that should make the customer hungry for more. You want it to have the target audience stay and bounce the rest. We use the following five pointers to dial in that Hero Shot for maximum customer retention while working with our clients: #advertisingandmarketing #branding #creativity #socialmedia #digitalmarketing #productivity #onlineadvertising #art #artist #graphicdesign #design #creative #advertising Storytelling in marketing has been a trend for the last few years. It is founded on the principle that people have an innate draw to stories. We adapted this method to imagery for our customers. Today we're explaining how you can use storytelling in your visualizations to increase customer confidence and loyalty. #advertisingandmarketing #creativity #digitalmarketing #onlineadvertising #branding #marketing #graphicdesign #designer #creative #advertisingdesign #brandidentity |
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