It’s no secret, if you are trying to sell lighting and fixtures, you are most likely in competition with the entire world. These days, your customers have an endless amount of lighting suppliers to choose from. You have to stand out from the bunch, but you can’t compete with Chinese mass goods on price, what do you do? You have one trump card, the quality of your communication. For your marketing, one of the most effective communication tools is 3D rendering.
Traditionally you would communicate through spec sheets with customers using 2D-drawings and some photos. Taking pictures of lighting can be tricky though and 2D-drawings don’t really give a good feel of what a product really looks like. That’s why 3D visualisation can paint the perfect picture of your fixture in an enhanced way.
What is 3D Rendering?
3D rendering is an amazing marketing tool that brings out every detail perfectly to your customer. 3D rendering uses 3D-models of your fixtures to create photorealistic images without ever building a prototype. Everything is done through software and a powerful computer to create the perfect promotion material for your products.
Why choose 3D Rendering for your lighting products?
Many lighting manufacturers still prefer using the old methods. Those traditional drawings and photos are often not able to convey fine details to customers and thus fail to attract customers. 3D images on the other hand can be finetuned resulting in amazing pictures of your fixtures. 3D rendering is chosen by premium manufacturers as a better marketing tool that could attract more customers to buy the product.
What does a render of a fixture/luminaire include?
3D rendering really is a cheat code for the perfect marketing images. It shows all the important aspects of your products and represents your fixture in the ideal circumstances. 3D renders always include:
Benefits of 3D rendering to your reps
Being a rep isn’t easy, you have to constantly negotiate with customers who want the most bang for their buck. Giving them the best promotion material will arm them with the tools they need to sell your fixtures.
Benefits of 3D rendering to your customers
Investing in a big lighting project can be tough for your client. 3D rendering gives the confidence back to your customer. They can easily decide on whether your product is for them or not.
It is clear that 3D rendering does not only help your customers but also helps your reps to sell your luminaires in an effective manner. It is a perfect way to stay ahead of the competition. The 3D rendering visuals of your products help improve your sales by assuring your buyers. It is a cost-effective way to provide a perfect picture of the product to the buyer so that they can make a great purchasing decision right from their comfort zone.
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