How lighting/fixture 3d rendering can improve marketing and sales

It’s no secret, if you are trying to sell lighting and fixtures, you are most likely in competition with the entire world. These days, your customers have an endless amount of lighting suppliers to choose from. You have to stand out from the bunch, but you can’t compete with Chinese mass goods on price, what do you do? You have one trump card, the quality of your communication. For your marketing, one of the most effective communication tools is 3D rendering.

Traditionally you would communicate through spec sheets with customers using 2D-drawings and some photos. Taking pictures of lighting can be tricky though and 2D-drawings don’t really give a good feel of what a product really looks like. That’s why 3D visualisation can paint the perfect picture of your fixture in an enhanced way.

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What is 3D Rendering?

3D rendering is an amazing marketing tool that brings out every detail perfectly to your customer. 3D rendering uses 3D-models of your fixtures to create photorealistic images without ever building a prototype. Everything is done through software and a powerful computer to create the perfect promotion material for your products.

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Why choose 3D Rendering for your lighting products?

Many lighting manufacturers still prefer using the old methods. Those traditional drawings and photos are often not able to convey fine details to customers and thus fail to attract customers. 3D images on the other hand can be finetuned resulting in amazing pictures of your fixtures. 3D rendering is chosen by premium manufacturers as a better marketing tool that could attract more customers to buy the product.

• Customer satisfaction is essential

3D rendering is crystal clear which lines up the expectations of your client up with the product you deliver.

• Standing out from the crowd

Photos limit you to the projects you have already completed, 3D renders have infinite possibilities so you can create images of your fixtures in environments that haven’t been seen before.

• Consistent look throughout your marketing material

Fine tuning images with rendering is easy. You can make sure lighting on the product, materials and power output is consistent throughout all images, making it all the more easy for your customer to understand the products.

• Custom projects

You can send photorealistic images to customers of new fixtures you are working on. You can convince a client to buy a fixture before you even have started production. 

• Time- and cost savings

3D rendering saves a lot of time in production. By the time your engineer has optimised production, you could have already sent your client renders. It’s also more cost effective: no wasting parts, engineering time, photographer time. Every render project can save you thousands of dollars.

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What does a render of a fixture/luminaire include?

3D rendering really is a cheat code for the perfect marketing images. It shows all the important aspects of your products and represents your fixture in the ideal circumstances. 3D renders always include:
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• The clear, crisp visualization of your fixture

Whether it’s a small sconce or a multiple story tall luminaire, 3D rendering showcases all the details you want to show off in a clear manner. Your client can learn about all these features right from their smart device.

• The interaction with the environment

3D renders show how the luminaire integrates in the environment and how it casts light into the space. This takes away the chance that your client runs into unexpected light/shadow play in the room.

• Internal features

Showing off internal technology and assembly methods is something which is hard to showcase in a pleasing way. With 3D renders, this is a walk in the park

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Benefits of 3D rendering to your reps

Being a rep isn’t easy, you have to constantly negotiate with customers who want the most bang for their buck. Giving them the best promotion material will arm them with the tools they need to sell your fixtures.
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• Helps attracts more customers

Great marketing images and spec sheets gives customers the insurance that you know what you are doing thus attracting more people to your products.

• Faster to deliver to your reps

Renders can be done fast: your client wants to try a different color? It can be sent to your rep within a couple of hours, reeling in that next big job.

• Stay ahead of your competition

Because rendering can be done so fast, you can jump from product concept straight to marketing to handing over the material to your reps. Let other manufacturers deal with making a physical prototype while your reps are already selling the new luminaire.

• Convenient

3D rendering allows for more creativity and freedom, making it convenient for your employees and your reps.

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Benefits of 3D rendering to your customers

Investing in a big lighting project can be tough for your client. 3D rendering gives the confidence back to your customer. They can easily decide on whether your product is for them or not.

• Clear communication

By providing lots of good visuals, your customer can rest assured that what you are shipping is what they want. If they want any changes, they can let you know before production starts. 

• Inspiration for your customers

Seeing high quality images of your luminaires in beautiful settings gives them a chance to dream about what their space can look like. You can then take it from there and build with them their ideal lighting setup.

• Room for changes

If you offer customisations, your 3D renders will provide more freedom to communicate these options with your customers.

• Comparing products is easier

If your images are very consistent in quality and look, it’s easier for your client to compare your luminaires and pick the right one for their situation.
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Conclusion

It is clear that 3D rendering does not only help your customers but also helps your reps to sell your luminaires in an effective manner. It is a perfect way to stay ahead of the competition. The 3D rendering visuals of your products help improve your sales by assuring your buyers. It is a cost-effective way to provide a perfect picture of the product to the buyer so that they can make a great purchasing decision right from their comfort zone.​