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The way businesses and consumers shop for lighting has changed forever. People want to know what they’re getting before they even have the first contact with you. They want to be able to compare fixtures and find the information they need quickly. With the customer journey shifting towards websites and online sales, the quality of that online experience can determine whether they buy from you or not.
As more and more businesses grow their influence online, they look for ways to get ahead of the competition and engage new customers. If you are trying to sell your luminaires online (and you 100% should), then you know pictures are what stands out on your website. In a world where first impressions really matter, quality images are essential. Enter product rendering: a way of creating photorealistic images using 3D-models to create perfect images of your luminaires to attract buyers and increase your online sales numbers. More and more businesses are starting to use the advantages product rendering has to offer, but should you? The traditional way to create product images is with a camera, a photo studio and a skilled photographer. But now that product rendering is going mainstream, which one do you pick? In this article, we’re going to have a look at when you should be using photography and when rendering is the better option for your fixture designs. If you’re an architect or interior designer, you know that communicating your design with clients and investors is key to any project. If you want to attract clients and make sure existing clients are satisfied, your designs must be understandable to people not in the design-field. Your approach to communication can make or break your sales and a great visual representation can mean all the difference in that next big project.
Whether you are working on a new family room, a store or an institutional lobby, our interior rendering services at Phalanx 3D can help you bring your project to life at an affordable rate within the deadlines you need. We make interior visualizations from scratch for each client and our mission is to meet and surpass your goals. We make sure that the end result shows your vision through the modelling and styling of the interior. |
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