It’s no secret, if you are trying to sell lighting and fixtures, you are most likely in competition with the entire world. These days, your customers have an endless amount of lighting suppliers to choose from. You have to stand out from the bunch, but you can’t compete with Chinese mass goods on price, what do you do? You have one trump card, the quality of your communication. For your marketing, one of the most effective communication tools is 3D rendering.
Traditionally you would communicate through spec sheets with customers using 2D-drawings and some photos. Taking pictures of lighting can be tricky though and 2D-drawings don’t really give a good feel of what a product really looks like. That’s why 3D visualisation can paint the perfect picture of your fixture in an enhanced way.