The way businesses and consumers shop for lighting has changed forever. People want to know what they’re getting before they even have the first contact with you. They want to be able to compare fixtures and find the information they need quickly. With the customer journey shifting towards websites and online sales, the quality of that online experience can determine whether they buy from you or not.
As more and more businesses grow their influence online, they look for ways to get ahead of the competition and engage new customers. If you are trying to sell your luminaires online (and you 100% should), then you know pictures are what stands out on your website. In a world where first impressions really matter, quality images are essential.
Enter product rendering: a way of creating photorealistic images using 3D-models to create perfect images of your luminaires to attract buyers and increase your online sales numbers. More and more businesses are starting to use the advantages product rendering has to offer, but should you? The traditional way to create product images is with a camera, a photo studio and a skilled photographer. But now that product rendering is going mainstream, which one do you pick? In this article, we’re going to have a look at when you should be using photography and when rendering is the better option for your fixture designs.
If you’re an architect or interior designer, you know that communicating your design with clients and investors is key to any project. If you want to attract clients and make sure existing clients are satisfied, your designs must be understandable to people not in the design-field. Your approach to communication can make or break your sales and a great visual representation can mean all the difference in that next big project.
Whether you are working on a new family room, a store or an institutional lobby, our interior rendering services at Phalanx 3D can help you bring your project to life at an affordable rate within the deadlines you need.
We make interior visualizations from scratch for each client and our mission is to meet and surpass your goals. We make sure that the end result shows your vision through the modelling and styling of the interior.
It’s no secret, if you are trying to sell lighting and fixtures, you are most likely in competition with the entire world. These days, your customers have an endless amount of lighting suppliers to choose from. You have to stand out from the bunch, but you can’t compete with Chinese mass goods on price, what do you do? You have one trump card, the quality of your communication. For your marketing, one of the most effective communication tools is 3D rendering.
Traditionally you would communicate through spec sheets with customers using 2D-drawings and some photos. Taking pictures of lighting can be tricky though and 2D-drawings don’t really give a good feel of what a product really looks like. That’s why 3D visualisation can paint the perfect picture of your fixture in an enhanced way.
Specialize or Generalize?
We see so many agencies who offer literally every creative design discipline under the sun. We have a hard time believing that the agency is an expert in all these field.
We don't claim to be experts at type, web design or UX. We are good at one small niche and we know agencies who can help you with what we can't help you with.
The end goal: giving clients the best service we possibly can.
What do you think? Do you think it is smarter to specialize in one discipline or is keeping your options open better for business? We'd love to know!
#advertisingandmarketing #creativity #digitalmarketing #productivity #onlineadvertising #graphicdesign #design #creative #advertising #rendering #render #graphicdesigner #visualdesign #graphicdesign #keyshot #packagingdesign #productdesign
Product Rendering Categories Part3
Today we're finishing up the product render categories that we like to use to explain to our clients our service-processes.
I would say that these categories are our favorites. They allow for the most creativity and flexibility in what atmosphere you can create for a product and they allow for the most realism.
Of course, our client chooses how much flexibility they want and what they are willing to pay for. It's when we see that there is a major advantage for the product that we press for these categories as it will make their visual campaign that much more interesting.
We will explain exactly why we think the extra work will make their product better and the outcome of the extra work on the payout of the campaign. We try to back this up with as much proof as we can as the improvements on the campaign can often be a fuzzy topic.
So even when we use our expertise to steer a client in the right direction we keep everything as transparent as possible so no one gets surprised by extra work or an extra invoice.
How do you maintain the right balance between steering your client and being an order taker? Let us know!
#digitalmarketing #advertisingandmarketing #design #advertising
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